Many other companies refer to “corporate identity” similar to a logo but a little more in depth. At XS-Creations Inc., we look at it quite differently. Let me start by explaining to you what we consider to be Corporate Identity. No where in the words “Corporate Identity” does it say logo. Corporate Identity should be exactly what it says: An identity for your corporation. Do you have to be a corporation to have a Corporate Identity Package? The answer is, no. Your business will need a Corporate Identity Package if it’s a new business. A business just starting out, has nothing; no logo, no website, nothing (generally speaking). An older, more established business may also be in need of a Corporate Identity Package. Sometimes older or larger scale companies are just in need of a facelift. Corporate Identity is a combination of many services that we offer. Below is a list of what a Corporate Identity Package consists of:

Company Slogan
Your company’s slogan is just as important as anything else you do with your business. Look at your slogan as the first sales pitch your customer will hear. With a good slogan, you have a good sales pitch… With a great slogan, you have a great sales pitch! Your slogan should be short, but to the point, and as catchy as possible. Something people will remember, maybe even get stuck in their heads. That’s what makes for a great slogan… XS-Creations Inc. can give you that!

Corporate Logo
We start first with a corporate logo. This logo is what you will use on your envelops, letterhead, business cards, legal documents, the web site header, etc. The logo will have some sort of symbol that represents your company (or even your company name) and your company slogan. Once you are happy with the logo we come up with, that’s when the fun starts.

Business Card Design
The next step after the logo is complete is your business cards. Business cards are an important aspect of your business. They are a way for people interested in your business not to forget about you. Your business will have your logo, a full graphic, company slogan, and your contact information on it (company name, your name, address, URL, e-mail, phone number, and fax number).

Paper Products
Envelopes, letterhead, legal forms, and other paper products are all examples of what should have your logo and slogan on. Not only will your customers/clients know where their mail is coming from, but other people that see your logo. The more your company name “gets out there”, so to speak, the more people will begin to recognize you. Maybe a TV commercial will trigger it and make people say, “Hey, I saw that logo on my bosses’ desk yesterday”. The more people that know about you, the better!

Website
Now that people are seeing your logo, getting your business cards, and seeing your letter head, what’s next but to have a web site for everyone to see what your company is? Your web site is very important to your company. It not only lets visitors see what you are offering, but also lets them know about the company itself. Having a good looking, attractive web site is a great feature. Who wants to look at an ugly web site while trying to find a product? If your web site is attractive, people will go on looking through it. If it’s not appealing to your audience, your top exit page will be the home page…For those of you who don’t know, that’s not good!
If you are planning on having a web-based company, then it’s quite obvious that a web site is a must. It’s just as important to display enough content to get the visitor to stay on the site and move around searching through your product database. If you pitch your products right, your site will generate revenue. The more products you offer and the better you pitch them, the more money XS-Creations Inc. can help you make!

Advertising
Advertising is a great way to your company known and get visitors to your web site. Whether its a banner ad on another web site or a TV/radio commercial the point of advertising is to get your business known. Advertising on other web sites can be a banner ad (generally an image 468x60px at the top of the page) or a text ad. XS-Creations Inc. will set your site up with the advertising you need. We will set you up with link exchanges, and create banner ads to enable your business to be advertised right and generate as much traffic as possible.

Some of these items listed above, your company may already have or may not need. Don’t worry, you don’t have to need all of them to need a Corporate Identity Package. XS-Creations Inc. can build a custom package to suit the needs of your business to become successful on the internet. Contact Us today and let XS-Creations inc. prove to you the power of the internet.